About the Role
As the Content Marketing Manager, you will drive the creation and execution of content strategies that effectively communicate the value of our cybersecurity products and services. You will collaborate closely with product, sales, and technical teams to produce content that educates, informs, and engages our audience while driving lead generation and brand awareness.
Key Responsibilities:
Content Strategy:
Develop and implement a comprehensive content marketing strategy aligned with business goals to engage target audiences across multiple channels (website, blog, email, social media, etc.).
Content Creation:
Write, edit, and oversee the production of high-quality content, including blog posts, white papers, case studies, webinars, product brochures, infographics, newsletters, and video scripts tailored for cybersecurity professionals.
SEO & Analytics:
Optimize content for SEO to improve organic search rankings and drive website traffic. Monitor content performance through analytics tools and adjust strategy based on data insights.
Industry Thought Leadership:
Position the company as a thought leader in the cybersecurity industry by creating authoritative content that reflects deep knowledge of cybersecurity trends, emerging threats, compliance regulations, and best practices.
Collaborative Content Development:
Work closely with subject matter experts (SMEs), product managers, and engineers to translate complex technical information into easy-to-understand, engaging content for both technical and non-technical audiences.
Content Distribution:
Develop content distribution strategies that effectively promote content via digital marketing channels, including social media, email campaigns, and partnerships with industry publications.
Brand Voice & Consistency:
Ensure that all content maintains a consistent tone and voice in line with the brand identity and effectively communicates our messaging across all channels.
Campaign Support:
Collaborate with the marketing and sales teams to align content with ongoing campaigns, product launches, and events, driving demand generation and customer engagement.
Qualifications:
Bachelor's degree in Marketing, Communications, Journalism, or related field.
3-5 years of experience in content marketing, preferably within the technology or cybersecurity space.
Proven ability to create high-quality, engaging content that drives audience engagement and generates leads.
Strong understanding of cybersecurity concepts and the ability to write technical content for diverse audiences.
Experience with SEO best practices and tools such as Google Analytics, SEMrush, or Ahrefs.
Excellent project management skills with the ability to manage multiple content projects simultaneously.
Strong communication and collaboration skills, with a passion for storytelling and a creative mindset.
Familiarity with content management systems (CMS) like WordPress and marketing automation tools such as HubSpot or Marketo.
Preferred Skills:
Previous experience working in or closely with cybersecurity companies.
Knowledge of compliance frameworks (e.g., GDPR, ISO 27001) and industry-specific regulations.
Experience in video content creation and webinars.
Familiarity with social media platforms and digital advertising campaigns.
Requirements
About the Company
An exciting company specialising in continuous pen-testing are looking to accelerate their growth through the appointment of a Content Marketing Manager.
This Series A company already boasts some of the largest enterprise customers in the US and is looking to build its GTM function further into 2025.